Did you happen catch to the opening ceremonies for the London Summer Olympics? Well if you did, you would have seen the new MINI Win Small commercial and a MINI Cooper very prominently featured in one of the segments. In fact, one blogger who was giving a chronological play by-play had the following to say:
9:57: So far, the star of a segment titled “The Family” is a Mini-Cooper, though the theme is how a lost phone leads to a budding romance for one of the sisters. It’s a tribute to Tim Berners-Lee, the founder of the World Wide Web. (See images below)
There were several other Olympic and MINI tie ins and the links to each follows:
And so, just as the London Olympics celebrated the heritage of the British Isles, let us pay tribute to our little British wonders, the original Classic Mini and the new MINI.
Images from the London 2012 Summer Olympic Games – Opening Ceremony